Terri Sjodin

Terri Sjodin

Founder of Sjodin Communications, Author, Speaker, Communications Consultant

  • Author of the book, “Small Message, Big Impact.”
  • Frequent guest on radio and television talk shows throughout the country appearing on CNN, CNBC, and many major network affiliates for ABC, CBS, NBC, FOX, cable and radio.
Speech Descriptions
The Art of Presenting Persuasively

An Overview of the “Dirty Dozen” – Understanding the 12 Biggest Sales Presentation Mistakes and How to Avoid Them

(This program can be delivered in a keynote, short program, half-day or breakout session.)

What are the 12 Biggest Sales Presentation Mistakes people make and how do you avoid them? In this “must-attend” session, Terri will show you how to build and deliver a more polished and effective sales presentation – one that is persuasive rather than just informative. The focus will be on developing verbal communication skills for greater impact with clients, including how to develop a more creative style and hot tips on visual aids, body language, closing and more. Terri will share ideas and data from her national research studies, The State of Sales Presentations 2020 & 2022.

The audience will gain an understanding of:

The 12 biggest mistakes people make when presenting and how to avoid them
How to make your presentations persuasive rather than just informative
How to sell yourself through building and delivering a strong “case” for your message
How to present more effectively, whether one-on-one, one on one hundred or virtually
How to develop and maintain credibility and a dynamic, memorable presentation style
How to avoid “strange” body language and gesturing
How to channel fear and anxiety to work for you vs. against you when public speaking and presenting

Small Message, Big Impact: How to Put the Power of the Elevator Speech Effect to Work for You

Don’t just think of an elevator speech as a generic tool you use in chance moments-consider the concept as a strategy to manage multiple talking points and to communicate more complex ideas as well.

Perhaps you want to promote an idea, a project or a concept. Maybe you are looking to create a more intriguing presentation to sell a product or service that will help you access more challenging decision makers.

How do you sell, persuade or move people to action? What actually makes you a person of influence? A vital element in moving people to action and creating influence is your ability to build and deliver a thought provoking presentation.

From elevator speeches to formal sales presentations you can craft a more compelling message. One that is persuasive rather than just informative.

How to Build Your Persuasive Case

Has your sales presentation become far too informative versus persuasive? In this breakout session, Terri will show you specific how-to’s for developing logical persuasive arguments in the body of your sales presentations, including strategies for handling objections. This is a roll-up-your-shirt-sleeves interactive session.

The Scrappy Advantage… It’s About Choosing to Play Big!

In today’s competitive market, it takes more than just showing up, more than persistence, more than just having a dream to reach your goals. Sometimes you have to roll up your shirt sleeves and get a little scrappy and creative to earn the right to be heard!

In this special session, attendees will get a sneak peek into Terri Sjodin’s new book, Scrappy: A Little Book About Choosing to Play Big (Penguin Random House August 2016). The American Heritage Dictionary defines “scrappy” as “…full of fighting-spirit.” The impetus of a scrappy mindset might begin when a person (insert you) has a specific goal with a specific challenge to circumvent, most likely within a certain time frame. Terri will share research, interview material and incredible stories from a variety of people from different industries who have pulled off seemingly impossible wins or achieved crazy, fun goals. This session will give you tactical ideas to help you execute on your vision of what you can accomplish… once you decide to get scrappy.


Terri’s ability to breakdown the complicated and often intimidating subject of communication and public speaking was impressive. The organization and delivery of each session helped drive her lessons home and brought to life the important aspects of a persuasive presentation in real life context.”

Meghan Barberich
Director Ad Sales Marketing, A+E Television Networks, LLC

Terri is an exceptional author, coach and presenter. She delivers her message in a very concise and impactful manner. Our organization has contracted her repeatedly to engage and increase productivity with our managing principals.”

Todd Zint, CMP, CMM
Vice President, Meetings and Event Strategy at NFP

The feedback I have received about your talk was fantastic. Everyone benefited from your message, and they identified very well with you.”

Mike James
President and CSO, National Financial Partners Corporation (NFP)

…Everyone loved your dynamic and instructive presentation. It set the stage and was referenced often throughout the rest of the day. You were definitely a highlight of the Retreat!”

Donald A Verleur
Chief Executive Officer, Olive Crest

We recently had the pleasure of working with Terri Sjodin for a 1 ½ day Boot Camp. The immediate feedback from the group was very positive. Much more so than I would have expected from a group of seasoned high producers… The program was specifically designed for accomplished people and we all came away realizing how much better we could be. There is no doubt that Sjodin Communications can be very beneficial…”

M. Michael Rooney, CFP, ChFC, CLU
Senior Executive Vice President, AXA Advisors, LLC.

Terri’s enthusiasm and personal engagement were apparent from our first conversation and her Small Message, Big Impact is creative, motivating and necessary in today’s market. Her connection with the group kept them engaged from start to finish and we could not have asked for a more dynamic, energetic and quite frankly, fun way to close out our time together!”

Steve Thompson
EVP of National Production, PrimeLending