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Distraction Expert, Founder/CEO of Focuswise
Sales, Marketing, Messaging
Today’s buyer is harder to reach than ever, and even harder to keep. Their attention drives their decision-making, and that attention is ever more divided. To effectively reach them, marketers must radically alter their strategies. Your customer’s brain been rewired. What does that mean for your sales techniques?
In this market-focused speech, Curt Steinhorst answers: What counterintuitive communication methods can you use to surprise and delight clients who have had everything thrown at them? What shifts in behavior and expectations must you conform to before you have any chance of reaching them? How can you leverage your customer’s distracted state to communicate more effectively with them?
General, Attention Management, Team Productivity
For the first time in history, we live in a world without any barriers to connection or communication. This has fundamentally altered the way people work, engage, communicate, and relate to one another. The same technology that simplifies processes compromises our focus and makes it ever more difficult to reach increasingly distracted customers. Attention resources have never been more competed over, or more depleted. We are asked to process four times the information that Americans dealt with in 1986, but with less space and time to actually think. Advertisements, alerts, emails, constant notifications—no wonder the average American struggles to make it three minutes without being interrupted!
Curt Steinhorst is the bestselling author of Can I Have Your Attention? Inspiring Better Work Habits, Focusing Your Team, and Getting Stuff Done in the Constantly Connected Workplace. He is on a mission to rescue us from our distracted selves. After years studying the impact of tech on human behavior, Curt founded Focuswise, a consultancy that equips organizations to overcome the distinct challenges of the constantly-connected workplace.
Diagnosed with ADD as a child, Curt knows intimately the challenges companies face to keep the attention of today’s distracted workforce and customer. He has coached executives, TV personalities, and well-known professional athletes on how to effectively communicate and create focus when they speak to audiences, lead their employees, and engage their customers.
Curt’s unique insight and entertaining speaking style has captured the attention of audiences worldwide. He speaks more than seventy-five times a year to organizations that include everyone from global leadership associations and nonprofits to Fortune 100 companies.
