Chuck Martin
Chuck Martin is a New York Times business best-selling author, noted researcher, speaker, and business strategist. Martin offers invaluable context and pragmatic solutions to the problems leaders at all levels face today, helping them refocus on effective leadership, management, team building, and matching people with the best job.
He is the author of seven business books, including most recently,
SMARTS (Are We Hardwired for Success?) (2007), co-authored with two
noted psychologists. The book deals with what qualities truly define
successful people and shows how each person possess 12 specific and
very important cognitive functions, including Time Management,
Organization, Focus, Working Memory, and Stress Tolerance, which begin
developing in the brain at birth.
As the Chairman and CEO of NFI Research, Martin is at the nexus of a
global idea exchange and the leader of a research engine that regularly
samples the mood and intentions of 2,000 senior executives and managers
from 1,400 companies in 50 countries, including many of the Fortune 100.
This gives him a significant amount of useful information and a true,
up-to-the-minute view of today’s workplace. The broad base of his
network, the robust and virtually instantaneous nature of his process,
and his experience analyzing results give him unusual insight into
business and workplace trends.
A former vice president of IBM responsible for a global division
dealing with Media and Entertainment, Martin has helped identify
successful corporate business strategies for some of the leading
companies in the world. Prior to joining IBM, he was the founding
publisher and Chief Operating Officer of Interactive Age, the magazine
credited with helping to define the interactive marketplace and the
first publication to launch simultaneously in print and on the World
Wide Web. He has been Editor-in-Chief of four national magazines and
has been a journalist at five daily newspapers. He was Editor,
Corporate Technology, of Time, Inc., and was the Associate Publisher of
InformationWeek Magazine.
Martin’s previous book, Tough Management (The 7 Ways to Make Tough
Decisions Easier, Deliver the Numbers, and Grow Business in Good Times
and Bad), investigates how companies large and small lead and manage in
today’s world of work. He is the author of Managing for the Short Term,
Net Future, The Digital Estate, and (co-author) Max-e-Marketing He also
has written a business fable, entitled Coffee at Luna’s, about an
overworked manager who can’t get off the treadmill of work until he
learns three valuable lessons that totally improve his situation and
those around him as well.
He writes a nationally syndicated newspaper column on management and
business issues and regularly appears on television business shows.

