Lynn Lancaster- Generational Expert

Lynn LancasterBaby Boomer Lynne Lancaster is one of today’s foremost cultural translators. An expert on the generations, she is co-founder of BridgeWorks, a company that advises leaders, managers, and employees on how to conduct business more successfully by bridging generation gaps at work and in the marketplace.

Are you struggling with generational gaps in recruiting, retention, or communication?  Do you need to engage the newly-hired Millennials in the room without turning off the Generation Xers and Baby Boomers?  Are you looking for an insightful presentation on the hottest talent trends accompanied by practical, applicable solutions?  Savvy, engaging, and entertaining, Lynne delivers sparkling keynotes and workshops tailored to your strategic issues.

Lynne Lancaster is one of the nation’s foremost generational experts and cultural translators.  With clients that range from AT&T to Best Buy, Cisco, General Mills, the National Security Agency, and U.S. Bank, Lynne was recently named a Top Five Speaker for 2010.

Lynne is co-author of the best-selling book When Generations Collide and the recently-released The M-Factor: How the Millennial Generation Is Rocking the Workplace (HarperBusiness 2010).  Her firm routinely conducts large-scale surveys as well as focus groups and one-on-one interviews to discover firsthand the ways in which the generations are shaking up today’s business world.  Lynne has appeared on CNN, CNBC, and National Public Radio, as well as in TIME magazine, The Washington Post, and The New York Times.

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Rocking the Workplace: Leading and Engaging Four Generations.  If you think you’ve heard the generations topic before, guess again.  Based on the best-selling book When Generations Collide and years of research, this speech outlines the top talent trends on the horizon and what it will take to attract and retain the best and brightest of every age.
The M-Factor: Seven Ways the Millennial Generation Is Shaking Things Up at Work.  Based on the brand new best-seller, The M-Factor, this speech identifies the seven surprising trends that shaped the Millennials and the best ways to manage and engage this influential generation.
Selling and Marketing to the Generations.  Markets are becoming increasingly segmented and one size no longer fits all clients and customers. This presentation reveals the hot buttons and preferences of Traditionalists, Boomers, Xers, and Millennials that marketers and sales people need to know to connect with clients and increase sales.
Millennial Boot Camp: Millennial Orientation and Training.  Millennial new hires need to understand all the generations if they are going to succeed and thrive in organizations. This class “just for Millennials” teaches them how to work with Traditionalists, Boomers and Xers, and how to plot a savvy career course through intergenerational minefields.
Just for Associations:  Engaging Four Generations of Members.  Generation gaps are making it nearly impossible to meet the needs of every generation of members, donors, and volunteers. Whether it’s signing up, communicating, or getting involved, this program reveals how to create loyalty with every generation.

Lynne speaks as part of the BridgeWorks multigenerational speaker team which also includes David Stillman. Also, check out the TimesFour corporate entertainment package!


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